We are a family-owned business and we have been creating ribbons, trims,and braids for years. 

  The business started in 1946  by our founder Mr Dan Mall Bothra and later on grew stronger and stronger with quality leadership of three sons -

   Rajkumar , Sushil & Sanjay.

   Inspired by the elders, the third generation- Pavan, Rahul & Shubham also started participating actively in the business and have taken it to new 

   levels.

   

   Our passion for creation has grown stronger as the business has grown with us over the years. 

   Today we are a business with  full of beautiful, well-made ribbons, trims, laces and braids.

   We tend to work with ENTHUSIASM, DEDICATION & SINCERITY,so as to give best to all our customers.
   We are proud to offer superior quality and customer service, as our entire production team is in-house. We are always striving to improve and 

   develop new items to delight our customers.

  

   We primarily work with Importers, Distributors,Chain Stores & Wholesalers.All products offered in the website are  "TO THE TRADE " Customers 

    only.Retailers are requested to contact their nearby Craft & Fashion stores.

    We heartly thank all our customers for showing immence trust and faith on us.We are 100% dedicated to be on your top list.